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Questionnaire Design questions
The first step in any Questionnaire is deciding what you want to learn. The goals of the project determine whom you will Questionnaire and what you will ask them. If your goals are unclear, the results will probably be unclear.
Selecting Your Sample
First decide what kind of people to Questionnaire. Researchers often call this group the target population. If you conduct an employee attitude Questionnaire or an association membership Questionnaire, the population is obvious. If you are trying to determine the likely success of a product, the target population may be less obvious. Correctly determining the target population is critical. If you do not Questionnaire the right kinds of people, you will not successfully meet your goals.
Next decide how many people you need to Questionnaire. Statisticians know that a small, representative sample will reflect the group from which it is drawn. The larger the sample, the more precisely it reflects the target group. However, the rate of improvement in the precision decreases as your sample size increases. For example, to increase a sample from 250 to 1,000 only doubles the precision. You must make a decision about your sample size based on factors such as: time available, budget and necessary degree of precision
KISS - keep it short and simple. If you present a 20-page Questionnaire most potential respondents will give up in horror before even starting. Ask yourself what you will do with the information from each question. If you cannot give yourself a satisfactory answer, leave it out. Avoid the temptation to add a few more questions just because you are doing a Questionnaire anyway. If necessary, place your questions into three groups: must know, useful to know and nice to know. Discard the last group, unless the previous two groups are very short.
Start with an introduction or welcome message. When practical, state who you are and why you want the information in the Questionnaire. A good introduction or welcome message will encourage people to complete your Questionnaire.
Allow a 'Don't Know' or 'Not Applicable' response to all questions, except to those in which you are certain that all respondents will have a clear answer. In most cases, these are wasted answers as far as the researcher is concerned, but are necessary alternatives to avoid frustrated respondents. Sometimes “Don't Know” or “Not Applicable” will really represent some respondents' most honest answers to some of your questions. Respondents who feel they are being coerced into giving an answer they do not want to give often do not complete the Questionnaire. For example, many people will abandon a Questionnaire that asks them to specify their income, without offering a 'decline to state' choice.
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